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  1. 1
    Marketing strategy / Paul Fifield.
    by Fifield, Paul
    Published 1998
    Edition: 2nd ed.
    “...Butterworth-Heinemann,...”
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  2. 2
    Market-led strategic change : transforming the process of going to market / Nigel Piercy.
    by Piercy, Nigel
    Published 1997
    Edition: 2nd ed.
    “...Butterworth-Heinemann,...”
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  3. 3
    The CIM handbook of stategic marketing / editors: Colin Egan and Michael J. Thomas.
    Published 1998
    “...Butterworth-Heinemann,...”
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  4. 4
    The CIM handbook of export marketing : a practical guide to opening and expanding markets overseas / Chris Noonan.
    by Noonan, Chris J.
    Published 1999
    Edition: 2nd ed.
    “...Butterworth-Heinemann,...”
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  5. 5
    Strategic marketing management : planning, implementation, and control.
    Edition: 2nd ed. /
    “...Butterworth-Heinemann,...”
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  6. 6
    Sales management / Chris J. Noonan.
    by Noonan, Chris J.
    Published 1998
    “...Butterworth-Heinemann,...”
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  7. 7
    The fundamentals and practice of marketing / John Wilmshurst.
    by Wilmshurst, John
    Published 1995
    Edition: 3rd ed.
    “...Butterworth-Heinemann,...”
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  8. 8
    Marketing in the not-for-profit sector / Margaret Kinnell and Jennifer MacDougall.
    by Evans, Margaret Kinnell
    Published 1997
    “...Butterworth-Heinemann,...”
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  9. 9
    International marketing / Stanley J. Paliwoda, Michael J. Thomas.
    by Paliwoda, Stanley J.
    Published 1998
    Edition: 3rd ed.
    “...Butterworth-Heinemann,...”
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  10. 10
    Total relationship marketing : from the 4Ps - product, price, promotion, place - of traditional marketing management to the 30Rs - the thirty relationships - of the new marketing paradigm / Evert Gummesson.
    by Gummesson, Evert, 1936-
    Published 1999
    “...Butterworth-Heinemann,...”
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  11. 11
    Strategic marketing : planning and control / Graeme Drummond, John Ensor, Ruth Ashford.
    by Drummond, Graeme
    Published 2007
    Edition: 3rd ed.
    “...Butterworth-Heinemann,...”
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  12. 12
    Market-led strategic change : a guide to transforming the process of going to market / Nigel F. Piercy.
    by Piercy, Nigel
    Published 2002
    Edition: 3rd ed.
    “...Butterworth-Heinemann,...”
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  13. 13
    From brand vision to brand evaluation : strategically building and sustaining brands / Leslie de Chernatony.
    by De Chernatony, L. (Leslie)
    Published 2001
    “...Butterworth-Heinemann,...”
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  14. 14
    eMarketing excellence : the heart of ebusiness / P.R. Smith and Dave Chaffey.
    “...Butterworth-Heinemann,...”
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  15. 15
    Strategic marketing : planning and control / Graeme Drummond, John Ensor.
    by Drummond, Graeme
    Published 1999
    “...Butterworth-Heinemann in association with CIM,...”
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  16. 16
    Strategic marketing management : planning and control, analysis and decision / Paul Fifield and Colin Gilligan.
    by Fifield, Paul
    Published 1995
    “...Butterworth-Heinemann for the Chartered Institute of Marketing,...”
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  17. 17
    Profitable product management / Richard A. Collier.
    by Collier, Richard A.
    Published 1995
    “...Butterworth-Heinemann, on behalf of the Chartered Institute of Marketing,...”
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  18. 18
    The marketing manual / Michael J. Baker.
    “...Butterworth-Heinemann on behalf of The Chartered Institute of Marketing,...”
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  19. 19
    Strategic marketing management : planning, implementation and control / Richard M. S. Wilson and Colin Gilligan with David J. Pearson.
    “...Butterworth-Heinemann in association with the Chartered Institute of Marketing,...”
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  20. 20
    Market focus : achieving and sustaining marketing effectiveness.
    by Brown, Rick
    Published 1993
    “...Butterworth-Heinemann on behalf of the Chartered Institute of Marketing,...”
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