Strategic marketing management : planning, implementation, and control. planning, implementation, and control.
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| Main Author: | |
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| Corporate Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Oxford :
Butterworth-Heinemann,
1997
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| Edition: | 2nd ed. / |
| Series: | The marketing series.
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| Subjects: | |
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Pilkington Library - Pilkington Main Collection
| Shelfmark: |
658.8/WIL |
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| Copy [0402064941] | Available |
| Copy [040206495X] | Available |
| Copy [0402064968] | Available |