Showing 1 - 4 results of 4 for search 'Gummesson, Evert, 1936-' Refine Results
  1. 1
    Total relationship marketing : marketing strategy moving from the 4Ps - product, price, promotion, place - of traditional marketing management to the 30Rs - the thirty relationships - of a new marketing paradigm / Evert Gummesson.
    by Gummesson, Evert, 1936-
    Published 2002
    Edition: 2nd ed.
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  2. 2
    Total relationship marketing : from the 4Ps - product, price, promotion, place - of traditional marketing management to the 30Rs - the thirty relationships - of the new marketing paradigm / Evert Gummesson.
    by Gummesson, Evert, 1936-
    Published 1999
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  3. 3
    Qualitative methods in management research / Evert Gummesson ; foreword by John Van Maanen.
    by Gummesson, Evert, 1936-
    Published 2000
    Edition: 2nd ed..
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  4. 4
    Case theory in business and management : reinventing case study research / Evert Gummesson.
    by Gummesson, Evert, 1936-
    Published 2017
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