The fundamentals and practice of marketing / John Wilmshurst.

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Bibliographic Details
Main Author: Wilmshurst, John
Corporate Author: Chartered Institute of Marketing
Format: Book
Language:English
Published: Oxford : Butterworth-Heinemann, 1995
Edition:3rd ed.
Series:The marketing series.
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Pilkington Library - Pilkington Main Collection

Shelfmark: 658.8/WIL
Copy [0401245098] Available