Strategic marketing : planning and control / Graeme Drummond, John Ensor, Ruth Ashford.

Strategic marketing : planning and control / Graeme Drummond, John Ensor, Ruth Ashford. planning and control /

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Bibliographic Details
Main Author: Drummond, Graeme
Corporate Author: Chartered Institute of Marketing
Other Authors: Ensor, John, Ashford, Ruth
Format: Book
Language:English
Published: Oxford : Butterworth-Heinemann, 2007.
Edition:3rd ed.
Subjects:
Marketing > Management
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Pilkington Library - Pilkington Main Collection

Shelfmark: 658.8/STR
Copy [0403470501] Available

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