Market focus : achieving and sustaining marketing effectiveness. achieving and sustaining marketing effectiveness.
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| Main Author: | |
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| Corporate Author: | |
| Format: | Book |
| Language: | English |
| Published: |
Oxford :
Butterworth-Heinemann on behalf of the Chartered Institute of Marketing,
1993
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| Series: | Marketing series
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Pilkington Library - Pilkington Main Collection
| Shelfmark: |
658.8/BRO |
|---|---|
| Copy [0400726246] | Available |