Strategic marketing management : planning, implementation and control / Richard M. S. Wilson and Colin Gilligan with David J. Pearson. planning, implementation and control /
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| Main Author: | |
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| Other Authors: | , |
| Format: | Book |
| Language: | English |
| Published: |
Oxford :
Butterworth-Heinemann in association with the Chartered Institute of Marketing,
1992
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| Series: | The marketing series
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Pilkington Library - Pilkington Main Collection
| Shelfmark: |
658.8/WIL |
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