The CIM handbook of stategic marketing / editors: Colin Egan and Michael J. Thomas.

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Bibliographic Details
Corporate Author: Chartered Institute of Marketing
Other Authors: Egan, Colin, Thomas, M. J. (Michael James), 1933-
Format: Book
Language:English
Published: Oxford : Butterworth-Heinemann, 1998
Series:The Chartered Institue of Marketing/Butterworth-Heinemann Marketing series
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Pilkington Library - Pilkington Main Collection

Shelfmark: 658.8/CIM
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