Strategic marketing management : planning and control, analysis and decision / Paul Fifield and Colin Gilligan. planning and control, analysis and decision /

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Bibliographic Details
Main Author: Fifield, Paul
Corporate Author: Chartered Institute of Marketing
Other Authors: Gilligan, Colin
Format: Book
Language:English
Published: Oxford : Butterworth-Heinemann for the Chartered Institute of Marketing, 1995
Series:The marketing series
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Pilkington Library - Pilkington Main Collection

Call Number: 658.8/FIF
Copy [0401096157] Available