Showing 1 - 20 results of 53 for search 'Institute of Marketing' Refine Results
  1. 1
    Cases in marketing strategy : a book of case studies about strategy in marketing... / sponsored by Institute of Marketing; written by... Gordon S.C.Wills [et al]; edited by Martin van Mesdag with a foreword by J.F.Briggs.
    Published 1977
    “...Institute of Marketing...”
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  2. 2
    Marketing in the UK : a survey of current practice and performance / by Graham J. Hooley, Christopher J. West, James E. Lynch ; with a commentary by Aubrey Wilson.
    by Hooley, Graham J.
    Published 1984
    “...Institute of Marketing...”
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  3. 3
    Marketing communications / Colin J. Coulson-Thomas.
    by Coulson-Thomas, Colin
    Published 1983
    “...Institute of Marketing...”
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  4. 4
    Pricing for results : how to set prices, how to present prices, how to discount prices, how to negotiate prices / John Winkler.
    by Winkler, John
    Published 1983
    “...Institute of Marketing...”
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  5. 5
    Management controls in marketing / (by) R.M.S. Wilson.
    “...Institute of Marketing...”
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  6. 6
    Sponsorship : the newest marketing skill / Victor Head.
    by Head, Victor
    Published 1981
    “...Institute of Marketing...”
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  7. 7
    Marketing forum.
    “...Institute of Marketing...”
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  8. 8
    Quarterly review of marketing.
    “...Institute of Marketing...”
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  9. 9
    Strategic marketing management : planning, implementation and control / Richard M. S. Wilson and Colin Gilligan with David J. Pearson.
    “...Chartered Institute of Marketing...”
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  10. 10
    Strategic marketing management : planning and control, analysis and decision / Paul Fifield and Colin Gilligan.
    by Fifield, Paul
    Published 1995
    “...Chartered Institute of Marketing...”
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  11. 11
    Professional services marketing / Neil Morgan.
    by Morgan, Neil
    Published 1991
    “...Chartered Institute of Marketing...”
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  12. 12
    International marketing communications / Tom Griffin.
    by Griffin, Tom
    Published 1993
    “...Chartered Institute of Marketing...”
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  13. 13
    The effective advertiser / Tom Brannan.
    by Brannan, Tom
    Published 1993
    “...Chartered Institute of marketing...”
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  14. 14
    Computer-aided marketing and selling : information asset management / Robert Shaw.
    by Shaw, Robert, 1950-
    Published 1991
    “...Chartered Institute of Marketing...”
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  15. 15
    Effective sales management / John Strafford and Colin Grant.
    by Strafford, John, 1942-
    Published 1993
    Edition: 2nd ed.
    “...Chartered Institute of Marketing...”
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  16. 16
    Market focus : achieving and sustaining marketing effectiveness.
    by Brown, Rick
    Published 1993
    “...Chartered Institute of Marketing...”
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  17. 17
    Marketing success.
    “...Chartered Institute of Marketing...”
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  18. 18
    Sales management / Chris J. Noonan.
    by Noonan, Chris J.
    Published 1998
    “...Chartered Institute of Marketing...”
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  19. 19
    Strategic marketing management : planning, implementation, and control.
    Edition: 2nd ed. /
    “...Chartered Institute of Marketing...”
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  20. 20
    The marketing manual / Michael J. Baker.
    “...Chartered Institute of Marketing...”
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