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  1. 1
    Brand equity & advertising : advertising's role in building strong brands / edited by David A. Aaker and Alexander L. Biel.
    Published 1993
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  2. 2
    The World's greatest brands / edited by Nicholas Kochan.
    Published 1996
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  3. 3
    Building brands directly : creating business value from customer relationships / Stewart Pearson.
    by Pearson, Stewart
    Published 1996
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  4. 4
    Brand power / edited by Paul Stobart.
    Published 1994
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  5. 5
    Does it pay to advertise? : cases illustrating successful brand advertising / John Philip Jones ; foreword by Sir David Orr.
    by Jones, John Philip
    Published 1989
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  6. 6
    Building strong brands / David A. Aaker.
    by Aaker, David A.
    Published 1996
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  7. 7
    Creating value : the financial management of brands / findings of research, initiated by the Chartered Institute of Management Accountants ; and conducted by David Allen.
    by Allen, David, 1937-
    Published 1990
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  8. 8
    Brand Warfare : 10 rules for building the killer brand / David D'Allessandro.
    by D'Alessandro, David
    Published 2001
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  9. 9
    Brand building on the Internet / Martin Lindstrom, Tim Frank Andersen.
    by Lindström, Martin
    Published 2000
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  10. 10
    Marketing aesthetics : the strategic management of brands, identity, and image / Bernd Schmitt, Alex Simonson ; foreword by Tom Peters.
    by Schmitt, Bernd
    Published 1997
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  11. 11
    Brand leadership : building assets in an information economy / David Aaker and Erich Joachimsthaler.
    by Aaker, David A.
    Published 2000
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  12. 12
    Brand manners : how to create the self-confident organisation to live the brand / Hamish Pringle and William Gordon.
    by Pringle, Hamish
    Published 2001
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  13. 13
    Business superbrands : an insight into Britain's strongest b2b brands / [author: James Curtis]
    by Curtis, James
    Published 2000
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  14. 14
    Harvard business review on brand management.
    Published 1999
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  15. 15
    The Expressive organization : linking identity, reputation, and the corporate brand.
    Published 2000
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  16. 16
    The Future of brands : twenty-five visions / edited by Rita Clifton and Esther Maughan.
    Published 2000
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  17. 17
    The Brandmindset / Duane E. Knapp.
    by Knapp, Duane E.
    Published 2000
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  18. 18
    The brand marketing book : creating, managing, and extending the value of your brand / Joe Marconi.
    by Marconi, Joe
    Published 2000
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  19. 19
    Journal of product and brand management
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  20. 20
    Sports sponsorship and brand development : the Subaru and Jaguar stories / Martin Beck-Burridge and Jeremy Walton.
    by Beck-Burridge, Martin, 1941-
    Published 2001
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