Cases in marketing strategy : a book of case studies about strategy in marketing... / sponsored by Institute of Marketing; written by... Gordon S.C.Wills [et al]; edited by Martin van Mesdag with a foreword by J.F.Briggs.

Cases in marketing strategy : a book of case studies about strategy in marketing... / sponsored by Institute of Marketing; written by... Gordon S.C.Wills [et al]; edited by Martin van Mesdag with a foreword by J.F.Briggs. a book of case studies about strategy in marketing... /

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Bibliographic Details
Corporate Author: Institute of Marketing
Other Authors: Wills, Gordon, Van Mesdag, Martin
Format: Book
Language:English
Published: Bradford : MCB Books, 1977
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Pilkington Library - Pilkington Main Collection

Shelfmark: 658.8/CAS
Copy [017292101] Available

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