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  1. 1
    Issues in the economics of advertising / (by) Julian L. Simon.
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  2. 2
    Advertising and the competitive economy / (by) Alastair Sedgwick.
    by Sedgwick, Alastair
    Published 1973
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  3. 3
    Advertising and social conscience : exploiting products - not people / (by) David Williams.
    by Williams, David, 1926-
    Published 1972
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  4. 4
    Advertising budgeting and appraisal in practice / R. David Rees.
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  5. 5
    The permissible lie : the inside truth about advertising / Samm Sinclair Baker.
    by Baker, Samm Sinclair
    Published 1969
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  6. 6
    The shocking history of advertising / by E.S. Turner.
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  7. 7
    Motivation in advertising : motives that make people buy / Pierre Martineau.
    by Martineau, Pierre
    Published 1957
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  8. 8
    Sunk costs and market structure : price competition, advertising, and the evolution of concentration / John Sutton.
    by Sutton, John, 1948-
    Published 1991
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  9. 9
    Images incorporated : advertising as industry and ideology.
    by Sinclair, John, 1944-
    Published 1989
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  10. 10
    The handbook of brand management / David Arnold ; researchers: Julie Gray and Miles Prescott.
    by Arnold, David
    Published 1992
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  11. 11
    Advertising exposure, memory, and choice / edited by Andrew A. Mitchell.
    Published 1992
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  12. 12
    Advertising, the uneasy persuasion : its dubious impact on American society / Michael Schudson.
    by Schudson, Michael
    Published 1993
    Edition: New ed.
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  13. 13
    Brand power / edited by Paul Stobart.
    Published 1994
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  14. 14
    Does it pay to advertise? : cases illustrating successful brand advertising / John Philip Jones ; foreword by Sir David Orr.
    by Jones, John Philip
    Published 1989
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  15. 15
    Excellence in advertising : the IPA guide to best practice / edited by Leslie Butterfield.
    Published 1997
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  16. 16
    Advertising and cigarette demand in the United Kingdom / MartynDuffy.
    by Duffy, M. (Martyn)
    Published 1994
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  17. 17
    Journal of advertising.
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  18. 18
    Advertising and a democratic press / C. Edwin Baker..
    by Baker, C. Edwin
    Published 1994
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  19. 19
    Promotional strategy : managing the marketing communications.
    Edition: 8th ed.
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  20. 20
    In defense of advertising : arguments from reason, ethical egoism, and laissez-faire capitalism / Jerry Kirkpatrick.
    by Kirkpatrick, Jerry
    Published 1994
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