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  1. 61
    Defining your market : winning strategies for high-tech, industrial, and service firms / Art Weinstein.
    by Weinstein, Art
    Published 1998
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  2. 62
    The service edge : 101 companies that profit from customercare / by Ron Zemke, with Dick Schaaf.
    by Zemke, Ron
    Published 1990
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  3. 63
    Understanding services management : integrating marketing, organisational behaviour, operations and human resource management / edited by William J. Glynn and James G. Barnes.
    Published 1995
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  4. 64
    Empowering service excellence : beyond the quick fix / Conrad Lashley.
    by Lashley, Conrad
    Published 1997
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  5. 65
    The management of service operations / J. Nevan Wright.
    by Wright, J. Nevan
    Published 1999
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  6. 66
    Managing services marketing : text and readings.
    by Bateson, John E. G.
    Published 1999
    Edition: 4th ed /
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  7. 67
    Performance measurement in service industries : making it work / Lin Fitzgerald, Philip Moon.
    by Fitzgerald, Lin
    Published 1996
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  8. 68
    Managing quality in the service sector / [by] Mike Asher.
    by Asher, Mike
    Published 1996
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  9. 69
    Journal of services marketing
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  10. 70
    Advertising / [edited by Nicola Luca Veronese] ; [prepared by Bocconi University].
    Published 1997
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  11. 71
    Single information market / [prepared by Analysys Limited].
    Published 1997
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  12. 72
    On the front line : organization of work in the information economy / Stephen J. Frenkel ... [et al.].
    Published 1999
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  13. 73
    Working in the service society / edited by Cameron Lynne Macdonald and Carmen Sirianni.
    Published 1996
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  14. 74
    Marketing planning for services / Malcolm McDonald and Adrian Payne.
    by McDonald, Malcolm, 1938-
    Published 1996
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  15. 75
    Marketing in the service sector.
    by Rathmell, John M
    Published 1974
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  16. 76
    Managing in the service economy / James L. Heskett.
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  17. 77
    Marketing services : a practical guide / John Courtis.
    by Courtis, John
    Published 1988
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  18. 78
    Trade in services and imperfect competition : application to international aviation / by Ethan Weisman.
    by Weisman, Ethan
    Published 1990
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  19. 79
    Understanding the service economy : employment, productivity, location ; with a foreword by Eli Ginzberg.
    by Stanback, Thomas M.
    Published 1979
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  20. 80
    Managing services marketing : text and readings / John E.G. Bateson.
    by Bateson, John E. G.
    Published 1992
    Edition: 2nd ed.
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