Showing 1 - 18 results of 18 for search 'McDonald, Malcolm, 1938-' Refine Results
  1. 1
    Effective industrial selling / Malcolm H.B. McDonald with John W. Leppard.
    by McDonald, Malcolm, 1938-
    Published 1988
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  2. 2
    Key account management : the definitive guide / Malcolm McDonald and Diana Woodburn.
    by McDonald, Malcolm, 1938-
    Published 2006
    Edition: 2nd ed.
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  3. 3
    Market segmentation : how to do it, how to profit from it / Malcolm McDonald and Ian Dunbar.
    by McDonald, Malcolm, 1938-
    Published 2004
    Edition: [3rd ed.].
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  4. 4
    Marketing plans how to prepare them, how to use them / Malcolm McDonald and Hugh Wilson.
    by McDonald, Malcolm, 1938-
    Published 2011
    Edition: 7th ed.
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  5. 5
    Marketing plans : how to prepare them, how to use them / Malcolm McDonald, Hugh Wilson.
    by McDonald, Malcolm, 1938-
    Published 2011
    Edition: 7th ed.
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  6. 6
    Market segmentation : a step-by-step approach to creating profitable market segments / Malcolm McDonald and Ian Dunbar ; foreword by Colin Marshall.
    by McDonald, Malcolm, 1938-
    Published 1995
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  7. 7
    Strategic marketing planning / Malcolm McDonald.
    by McDonald, Malcolm, 1938-
    Published 1992
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  8. 8
    E-marketing : improving marketing effectiveness in a digital world / Malcolm McDonald and Hugh Wilson.
    by McDonald, Malcolm, 1938-
    Published 1999
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  9. 9
    The marketing planner / Malcolm H.B. McDonald.
    by McDonald, Malcolm, 1938-
    Published 1993
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  10. 10
    The new marketing : transforming the corporate future / Malcolm McDonald and Hugh Wilson.
    by McDonald, Malcolm, 1938-
    Published 2002
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  11. 11
    Marketing planning for services / Malcolm McDonald and Adrian Payne.
    by McDonald, Malcolm, 1938-
    Published 1996
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  12. 12
    Marketing plans : how to prepare them, how to profit from them / Malcolm McDonald, Hugh Wilson.
    Edition: Eighth edition.
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  13. 13
    Creating powerful brands in consumer, service and industrial markets / Leslie De Chernatony and Malcolm McDonald.
    by De Chernatony, L. (Leslie)
    Published 2003
    Edition: 3rd ed.
    Other Authors: '; “...McDonald, Malcolm, 1938-...”
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  14. 14
    Key account plans : the practitioners' guide to profitable planning / Lynette Ryals, Malcolm McDonald.
    by Ryals, Lynette
    Published 2008
    Other Authors: '; “...McDonald, Malcolm, 1938-...”
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  15. 15
    Marketing : an introductory text / Martin Christopher and Malcolm McDonald.
    by Christopher, Martin
    Published 1995
    Other Authors: '; “...McDonald, Malcolm, 1938-...”
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  16. 16
    Creating powerful brands : the strategic route to success in consumer, industrial and service markets / Leslie de Chernatony and Malcolm H.B. McDonald.
    by De Chernatony, L. (Leslie)
    Published 1992
    Other Authors: '; “...McDonald, Malcolm, 1938-...”
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  17. 17
    Emerging information technologies : a marketing opportunity / edited by Malcolm McDonald, Wendy Hewson, Hugh Wilson.
    Published 1993
    Other Authors: '; “...McDonald, Malcolm, 1938-...”
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  18. 18
    Strategy : a guide to marketing for senior executives / Martin Christopher, Simon Majaro, Malcolm McDonald.
    by Christopher, Martin
    Published 1989
    Other Authors: '; “...McDonald, Malcolm, 1938-...”
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