Managing services marketing : text and readings / John E.G. Bateson. text and readings /
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Fort Worth ; London :
Dryden Press,
c1992
|
| Edition: | 2nd ed. |
| Subjects: | |
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Pilkington Library - Pilkington Main Collection
| Shelfmark: |
658.8093317/BAT |
|---|---|
| Copy [040055464X] | Available |