Marketing planning for services / Malcolm McDonald and Adrian Payne.
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| Main Author: | |
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| Corporate Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Oxford :
Butterworth-Heinemann published on behalf of the Chartered Institute of Marketing,
1996
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| Series: | CIM marketing series.
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| Subjects: | |
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Pilkington Library - Pilkington Main Collection
| Shelfmark: |
658.8/MAC |
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| Copy [0402297733] | Available |
| Copy [0402297725] | Available |