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Showing 1 - 20 results of 33 for search '"Service industries Marketing."' Refine Results
  1. 1
    Services marketing : text and cases / Steve Baron, Kim Harris, Toni Hilton.
    by Baron, Steve (J. Steve)
    Published 2009
    Edition: 3rd ed.
    Subjects: '; “...Service industries Marketing....”
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  2. 2
    Principles of services marketing / Adrian Palmer.
    Edition: 6th ed.
    Subjects: '; “...Service industries Marketing....”
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  3. 3
    Essentials of services marketing / Jochen Wirtz, Patricia Chew, Christopher Lovelock.
    Edition: 2nd edition.
    Subjects: '; “...Service industries Marketing....”
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  4. 4
    Essentials of services marketing / Jochen Wirtz, Christopher Lovelock.
    Edition: 3rd edition.
    Subjects: '; “...Service industries Marketing....”
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  5. 5
    Handbook of service marketing research / edited by Roland T. Rust, Ming-Hui Huang.
    Published 2014
    Subjects: '; “...Service industries Marketing....”
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  6. 6
    Principles of services marketing / Adrian Palmer.
    by Palmer, Adrian
    Published 2014
    Edition: Seventh edition.
    Subjects: '; “...Service industries Marketing....”
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  7. 7
    Services marketing management : an international perspective / by Hans Kasper, Piet van Helsdingen, Wouter De Vries.
    by Kasper, Hans
    Published 1999
    Subjects: '; “...Service industries Marketing Management...”
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  8. 8
    Managing services marketing : text and readings / John E. G. Bateson.
    by Bateson, John E. G.
    Published 1989
    Subjects: '; “...Service industries Marketing Management...”
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  9. 9
    Managing services marketing : text and readings / John E.G. Bateson.
    by Bateson, John E. G.
    Published 1992
    Edition: 2nd ed.
    Subjects: '; “...Service industries Marketing Management...”
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  10. 10
    Designing a winning service strategy / edited by Mary Jo Bitner, Lawrence A. Crosby.
    Published 1989
    Subjects: '; “...Service industries Marketing...”
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  11. 11
    Essentials of services marketing Jochen Wirtz, Christopher Levelock.
    by Wirtz, Jochen
    Published 2018
    Edition: Third, Global edition.
    Subjects: '; “...Service industries Marketing....”
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  12. 12
    Service management and marketing : managing the service profit logic / Christian Grönroos.
    by Grönroos, Christian, 1947-
    Published 2015
    Edition: Fourth edition.
    Subjects: '; “...Service industries Marketing....”
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  13. 13
    Managing services marketing : text and readings.
    by Bateson, John E. G.
    Published 1999
    Edition: 4th ed /
    Subjects: '; “...Service industries Marketing...”
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  14. 14
    Marketing planning for services / Malcolm McDonald and Adrian Payne.
    by McDonald, Malcolm, 1938-
    Published 1996
    Subjects: '; “...Service industries Marketing Planning...”
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  15. 15
    Understanding services management : integrating marketing, organisational behaviour, operations and human resource management / edited by William J. Glynn and James G. Barnes.
    Published 1995
    Subjects: '; “...Service industries Marketing...”
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  16. 16
    Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler.
    by Zeithaml, Valarie A.
    Published 2013
    Edition: 6th ed.
    Subjects: '; “...Service industries Marketing....”
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  17. 17
    The management and marketing of services / Peter Mudie and Angela Cottam.
    by Mudie, Peter
    Published 1993
    Subjects: '; “...Service industries Marketing...”
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  18. 18
    Services marketing management : a strategic perspective / Hans Kasper, Piet van Helsdingen, Mark Gabbott.
    by Kasper, Hans
    Published 2006
    Edition: 2nd ed.
    Subjects: '; “...Service industries Marketing....”
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  19. 19
    Interactive services marketing / Raymond P. Fisk, Stephen J. Grove, Joby John.
    by Fisk, Raymond P.
    Published 2008
    Edition: 3rd ed.
    Subjects: '; “...Service industries Marketing...”
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  20. 20
    Services marketing : integrating customer focus across the firm.
    Published 2012
    Edition: 2nd European ed. /
    Subjects: '; “...Service industries Marketing....”
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