Services marketing management : an international perspective / by Hans Kasper, Piet van Helsdingen, Wouter De Vries.

Services marketing management : an international perspective / by Hans Kasper, Piet van Helsdingen, Wouter De Vries. an international perspective /

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Bibliographic Details
Main Author: Kasper, Hans
Other Authors: Helsdingen, Piet van, Vries, Wouter de
Format: Book
Language:English
Published: Chichester : John Wiley, c1999
Subjects:
Service industries > Marketing > Management
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Pilkington Library - Pilkington Main Collection

Shelfmark: 658.8/KAS
Copy [0402111222] Available

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