Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler.

Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler. integrating customer focus across the firm /

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Bibliographic Details
Main Author: Zeithaml, Valarie A.
Other Authors: Bitner, Mary Jo, Gremler, Dwayne D.
Format: Book
Language:English
Published: New York, NY : McGraw-Hill Irwin, c2013.
Edition:6th ed.
Subjects:
Service industries > Marketing.
Customer services.
Marketing.
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Shelfmark: 658.8/ZEI
Copy [0404102913] Checked out – Due: 20-05-2024

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