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  1. 1
    Managing services marketing : text and readings / John E. G. Bateson.
    by Bateson, John E. G.
    Published 1989
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  2. 2
    Services marketing people, technology, strategy / Jochen Wirtz, Christopher Lovelock.
    Edition: Ninth edition.
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  3. 3
    Services marketing : people, technology, strategy / Jochen Wirtz, Christopher Lovelock.
    Edition: 8th ed.
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  4. 4
    The professional services firm bible / John Baschab, Jon Piot.
    by Baschab, John, 1968-
    Published 2004
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  5. 5
    Services marketing management : an international perspective / by Hans Kasper, Piet van Helsdingen, Wouter De Vries.
    by Kasper, Hans
    Published 1999
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  6. 6
    Understanding services management : integrating marketing, organisational behaviour, operations and human resource management / edited by William J. Glynn and James G. Barnes.
    Published 1995
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  7. 7
    Managing services marketing : text and readings.
    by Bateson, John E. G.
    Published 1999
    Edition: 4th ed /
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  8. 8
    Marketing services : a practical guide / John Courtis.
    by Courtis, John
    Published 1988
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  9. 9
    Managing services marketing : text and readings / John E.G. Bateson.
    by Bateson, John E. G.
    Published 1992
    Edition: 2nd ed.
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  10. 10
    The marketing of services / Donald W. Cowell.
    by Cowell, Donald W.
    Published 1984
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  11. 11
    Contemporary services marketing management : a reader / edited by Mark Gabbott and Gillian Hogg.
    Published 1997
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  12. 12
    Advances in services marketing and management.
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  13. 13
    Advances in services innovations / Dieter Spath, Klaus-Peter Fahnrich (eds.).
    Published 2007
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  14. 14
    Services marketing : people, technology, strategy / Christopher Lovelock, Jochen Wirtz.
    by Lovelock, Christopher H.
    Published 2011
    Edition: 7th ed., Global ed.
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  15. 15
    The management and marketing of services / Peter Mudie and Angela Cottam.
    by Mudie, Peter
    Published 1993
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  16. 16
    Services marketing management : a strategic perspective / Hans Kasper, Piet van Helsdingen, Mark Gabbott.
    by Kasper, Hans
    Published 2006
    Edition: 2nd ed.
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  17. 17
    Interactive services marketing / Raymond P. Fisk, Stephen J. Grove, Joby John.
    by Fisk, Raymond P.
    Published 2008
    Edition: 3rd ed.
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