Contemporary services marketing management : a reader / edited by Mark Gabbott and Gillian Hogg.

Contemporary services marketing management : a reader / edited by Mark Gabbott and Gillian Hogg. a reader /

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Bibliographic Details
Other Authors: Gabbott, Mark, Hogg, Gillian
Format: Book
Language:English
Published: London : Dryden, 1997
Subjects:
Service industries > Marketing
Service industries > Management
Customer services > Management
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Pilkington Library - Pilkington Main Collection

Shelfmark: 658.8/CON
Copy [0401416852] Available

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