Services marketing : people, technology, strategy / Jochen Wirtz, Christopher Lovelock. people, technology, strategy /

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Bibliographic Details
Main Authors: Wirtz, Jochen (Author), Lovelock, Christopher H. (Author)
Format: Book
Language:English
Published: New Jersey : World Scientific, [2016]
Edition:8th ed.
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Pilkington Library - Pilkington Main Collection

Shelfmark: 658.8/WIR
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