Services marketing : people, technology, strategy / Christopher Lovelock, Jochen Wirtz. people, technology, strategy /
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| Main Author: | |
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| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
Harlow :
Pearson,
c2011.
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| Edition: | 7th ed., Global ed. |
| Subjects: | |
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Pilkington Library - Pilkington Main Collection
| Shelfmark: |
658.8/WIR |
|---|---|
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