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  1. 1
    Marketing forum.
    “...Institute of Marketing....”
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  2. 2
    Quarterly review of marketing.
    “...Institute of Marketing....”
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  3. 3
    Multinational product management (Conference) 1976, Cambridge, Mass. : Proceedings of the Research Workshop ....
    Published 1976
    “...Marketing Science Institute,...”
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  4. 4
    Life cycle costing : consumer information for energy decisions / by R.B. Hutton and W.L. Wilkie.
    by Hutton, R. B.
    Published 1980
    “...Marketing Science Institute,...”
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  5. 5
    Industrial product policy : managing the existing product line / by B.P. Shapiro.
    by Shapiro, B. P.
    Published 1977
    “...Marketing Science Institute,...”
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  6. 6
    Industrial buying behavior / by Thomas V. Bonoma, Gerald Zaltman and Wesley J. Johnston.
    by Bonoma, Thomas V.
    Published 1977
    “...Marketing Science Institute,...”
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  7. 7
    Marketing success.
    “...Chartered Institute of Marketing....”
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  8. 8
    Standard Industrial Classification for effective marketing analysis / Patrick J. Robinson, Charles L. Hinkle, and Edward Bloom.
    by Robinson, Patrick J.
    Published 1967
    “...Marketing Science Institute,...”
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  9. 9
    Management controls in marketing / (by) R.M.S. Wilson.
    “...Heinemann (for) the Institute of Marketing,...”
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  10. 10
    Marketing communications / Colin J. Coulson-Thomas.
    by Coulson-Thomas, Colin
    Published 1983
    “...Heinemann on behalf of the Institute of Marketing,...”
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  11. 11
    Pricing for results : how to set prices, how to present prices, how to discount prices, how to negotiate prices / John Winkler.
    by Winkler, John
    Published 1983
    “...Heinemann, on behalf of the Institute of Marketing,...”
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  12. 12
    Marketing in the UK : a survey of current practice and performance / by Graham J. Hooley, Christopher J. West, James E. Lynch ; with a commentary by Aubrey Wilson.
    by Hooley, Graham J.
    Published 1984
    “...Published on behalf of the Institute of Marketing,...”
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  13. 13
    Sponsorship : the newest marketing skill / Victor Head.
    by Head, Victor
    Published 1981
    “...Woodhead Faulkner in association with the Institute of Marketing,...”
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  14. 14
    Strategic marketing management : planning and control, analysis and decision / Paul Fifield and Colin Gilligan.
    by Fifield, Paul
    Published 1995
    “...Butterworth-Heinemann for the Chartered Institute of Marketing,...”
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  15. 15
    Services marketing : text and readings / edited by David Carson and Audrey Gilmore.
    Published 1996
    “...Mercury Publications in association with the Marketing Institute,...”
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  16. 16
    The marketing primer : key issues and topics explained / Geoff Lancaster and Lester Massingham.
    by Lancaster, Geoffrey A.
    Published 1988
    “...Heinemann Professional for the Chartered Institute of Marketing,...”
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  17. 17
    Business analysis for marketing managers / (by) L.A. Rogers.
    “...Heinemann (for) the Institute of Marketing and the CAM Foundation,...”
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  18. 18
    Profitable product management / Richard A. Collier.
    by Collier, Richard A.
    Published 1995
    “...Butterworth-Heinemann, on behalf of the Chartered Institute of Marketing,...”
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  19. 19
    Strategic marketing management : planning, implementation and control / Richard M. S. Wilson and Colin Gilligan with David J. Pearson.
    “...Butterworth-Heinemann in association with the Chartered Institute of Marketing,...”
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  20. 20
    Effective management for marketing / Angela Hatton and Mike Worsam.
    by Hatton, Angela
    Published 1995
    “...Butterworth Heinemann on behalf of the Chartered Institute of Marketing,...”
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