Showing 1 - 4 results of 4 for search 'Bonoma, Thomas V.' Refine Results
  1. 1
    Industrial buying behavior / by Thomas V. Bonoma, Gerald Zaltman and Wesley J. Johnston.
    by Bonoma, Thomas V.
    Published 1977
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  2. 2
    The marketing edge : making strategies work / Thomas V. Bonoma.
    by Bonoma, Thomas V.
    Published 1985
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  3. 3
    Review of marketing edited by Thomas V. Bonoma and Gerald Zaltman.
    Published 1978
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  4. 4
    Conflict, power, and games : the experimental study of interpersonal relations.
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