The marketing primer : key issues and topics explained / Geoff Lancaster and Lester Massingham. key issues and topics explained /
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Oxford :
Heinemann Professional for the Chartered Institute of Marketing,
1988
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| Series: | The marketing series
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| Subjects: | |
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Pilkington Library - Pilkington Main Collection
| Shelfmark: |
658.8/LAN |
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| Copy [0400023008] | Available |