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  1. 1
    Managing services marketing : text and readings.
    by Bateson, John E. G.
    Published 1999
    Edition: 4th ed /
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  2. 2
    Marketing planning for services / Malcolm McDonald and Adrian Payne.
    by McDonald, Malcolm, 1938-
    Published 1996
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  3. 3
    On the front line : organization of work in the information economy / Stephen J. Frenkel ... [et al.].
    Published 1999
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  4. 4
    Working in the service society / edited by Cameron Lynne Macdonald and Carmen Sirianni.
    Published 1996
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  5. 5
    Services marketing management : an international perspective / by Hans Kasper, Piet van Helsdingen, Wouter De Vries.
    by Kasper, Hans
    Published 1999
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  6. 6
    Defining your market : winning strategies for high-tech, industrial, and service firms / Art Weinstein.
    by Weinstein, Art
    Published 1998
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  7. 7
    Performance measurement in service industries : making it work / Lin Fitzgerald, Philip Moon.
    by Fitzgerald, Lin
    Published 1996
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  8. 8
    Mass customization : the new frontier in business competition / B.Joseph Pine II ; foreword by Stan Davis.
    by Pine, B. Joseph
    Published 1993
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  9. 9
    The management of service operations / J. Nevan Wright.
    by Wright, J. Nevan
    Published 1999
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  10. 10
    Women's paid and unpaid labor : the work transfer in health care and retailing / Nona Y. Glazer..
    by Glazer, Nona Y (Nona Yetta)
    Published 1993
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  11. 11
    Human resource management in service work / Marek Korczynski.
    by Korczynski, Marek
    Published 2002
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  12. 12
    Slow growth and the service economy / Pascal Petit.
    by Petit, Pascal
    Published 1986
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  13. 13
    The new service economy : the transformation of employment in industrial societies / J.I. Gershuny, I.D Miles.
    by Gershuny, J. I. (Jonathan I.)
    Published 1983
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  14. 14
    Service economies in Europe : opportunities for growth / Wolfgang Ochel and Manfred Wegner.
    by Ochel, Wolfgang
    Published 1987
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  15. 15
    Growth and technical change in the U.K. service sector / Richard Barras.
    by Barras, Richard
    Published 1984
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  16. 16
    Structural change and economic development : the role of the service sector / Norman Gemmell.
    by Gemmell, Norman, 1954-
    Published 1986
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  17. 17
    Marketing services : a practical guide / John Courtis.
    by Courtis, John
    Published 1988
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  18. 18
    Service industries in developing countries / edited by Erdener Kaynak.
    Published 1986
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  19. 19
    Productivity in service organizations : organizing for people / (by) Herbert Heaton.
    by Heaton, Herbert, b.1919
    Published 1977
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  20. 20
    Advertising / [edited by Nicola Luca Veronese] ; [prepared by Bocconi University].
    Published 1997
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