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Showing 1 - 20 results of 21 for search 'Macmillan ; ,' Refine Results
  1. 1
    The practice of marketing management : analysis, planning, and implementation.
    “...Macmillan ; ,...”
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  2. 2
    The international marketing of travel and tourism : a strategic approach / François Vellas and Lionel Bécherel.
    by Vellas, François
    Published 1999
    “...Macmillan,...”
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  3. 3
    Financial aspects of marketing / Ruth A. Schmidt and Helen Wright.
    by Schmidt, Ruth A.
    Published 1996
    “...Macmillan,...”
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  4. 4
    Managing the supply chain : a strategic perspective / J. L. Gattorna and D. W. Walters.
    by Gattorna, John
    Published 1996
    “...Macmillan,...”
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  5. 5
    Engaging customers using big data : how marketing analytics are transforming business / Arvind Sathi.
    by Sathi, Arvind
    Published 2014
    Edition: First edition.
    “...Palgrave Macmillan,...”
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  6. 6
    New luxury management : creating and managing sustainable value across the organization / Emmanuelle Rigaud-Lacresse, Fabrizio Maria Pini, editors.
    Published 2017
    “...Palgrave Macmillan,...”
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  7. 7
    Marketing metaphors and metamorphosis edited by Philip J. Kitchen.
    Published 2008
    “...Palgrave Macmillan,...”
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  8. 8
    Sustainable luxury brands evidence from research and implications for managers / Cesare Amatulli ... [et al].
    by Amatulli, Cesare
    Published 2017
    “...Palgrave Macmillan,...”
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  9. 9
    Co-branding the science of alliance / Tom Blackett, Robert W. Boad.
    by Blackett, Tom
    Published 1999
    “...Palgrave Macmillan,...”
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  10. 10
    Advances in luxury brand management / Jean-Noël Kapferer, Joachim Kernstock, Tim Oliver Brexendorf, Shaun M. Powell, editors.
    Published 2017
    “...Palgrave Macmillan,...”
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  11. 11
    Place branding and public diplomacy
    “...Palgrave Macmillan....”
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  12. 12
    Agency : starting a creative firm in the age of digital marketing / Rick Webb.
    by Webb, Rick
    Published 2015
    “...Palgrave Macmillan,...”
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  13. 13
    Entrepreneurial marketing for SMEs / Luca Cacciolatti and Soo Hee Lee.
    by Cacciolatti, Luca, Lee, Soo Hee
    Published 2016
    “...Palgrave Macmillan,...”
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  14. 14
    Marketing in creative industries : value experience and creativity / Gabriele Troilo.
    by Troilo, Gabriele
    Published 2015
    “...Palgrave Macmillan,...”
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  15. 15
    Market-driven management : strategic and operational marketing / Jean-Jacques Lambin with Isabelle Schuiling.
    by Lambin, Jean-Jacques, 1933-
    Published 2012
    Edition: 3rd ed.
    “...Palgrave Macmillan,...”
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  16. 16
    Retail therapy : making strategic relationships work / Rob Jones with Dan Murphy.
    by Jones, Rob, 1964-
    Published 2002
    “...Palgrave Macmillan,...”
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  17. 17
    Star-spangled soccer : the selling, marketing and management of soccer in the USA / Gary Hopkins.
    by Hopkins, Gary
    Published 2010
    “...Palgrave Macmillan,...”
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  18. 18
    Wonder woman : marketing secrets for the trillion dollar customer / Iain Ellwood with Sheila Shekar.
    by Ellwood, Iain
    Published 2008
    “...Palgrave Macmillan,...”
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  19. 19
    Marketing strategy and management / Michael J. Baker, Emeritus Professor of Marketing, University of Strathclyde.
    by Baker, Michael John
    Published 2014
    Edition: Fifth edition.
    “...Macmillan Education, Palgrave,...”
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  20. 20
    Marketing strategy : based on first principles and data analytics / Robert W. Palmatier, Shrihari Sridhar.
    “...Macmillan Education : Palgrave,...”
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