Co-branding the science of alliance / Tom Blackett, Robert W. Boad.

Co-branding the science of alliance / Tom Blackett, Robert W. Boad. the science of alliance /

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Bibliographic Details
Main Author: Blackett, Tom
Other Authors: Boad, Robert W.
Format: eBook
Language:English
Published: Basingstoke, : Palgrave Macmillan, 1999.
Subjects:
Business names.
Brand name products > Marketing > Management.
Brand name products > Marketing.
Strategic alliances (Business).
Business names > Marketing.
Online Access:http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=379111
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