Engaging customers using big data : how marketing analytics are transforming business / Arvind Sathi. how marketing analytics are transforming business /
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
New York :
Palgrave Macmillan,
2014.
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| Edition: | First edition. |
| Subjects: | |
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|
London Library - London
| Shelfmark: |
658.83/SAT |
|---|---|
| Copy [0404659497] | Available |