Advances in luxury brand management / Jean-Noël Kapferer, Joachim Kernstock, Tim Oliver Brexendorf, Shaun M. Powell, editors.

Advances in luxury brand management / Jean-Noël Kapferer, Joachim Kernstock, Tim Oliver Brexendorf, Shaun M. Powell, editors.

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Bibliographic Details
Other Authors: Kapferer, Jean-Noël (Editor), Kernstock, Joachim (Editor), Brexendorf, Tim (Editor), Powell, Shaun M. (Editor)
Format: Book
Language:English
Published: Cham, Switzerland : Palgrave Macmillan, [2017]
Series:Journal of brand management : advanced collections.
Subjects:
Brand name products > Management.
Luxury goods industry.
Luxuries > Marketing.
Brand name products > Marketing.
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London Library - London

Shelfmark: 658.827/ADV
Copy [0404771041] Available

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