Market-driven management : strategic and operational marketing / Jean-Jacques Lambin with Isabelle Schuiling. strategic and operational marketing /

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Bibliographic Details
Main Author: Lambin, Jean-Jacques, 1933-
Other Authors: Schuiling, Isabelle, 1962-
Format: Book
Language:English
Published: Houndmills, Basingstoke ; New York, NY : Palgrave Macmillan, 2012.
Edition:3rd ed.
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London Library - London

Call Number: 658.8/LAM
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