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  1. 1
    Journal of product and brand management
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  2. 2
    Designing B2B brands lessons from Deloitte and 182,000 brand managers / Carlos Martinez Onaindia & Brian Resnick.
    by Martinez Onaindia, Carlos
    Published 2013
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  3. 3
    Book of branding : a guide to creating brand identity for startups and beyond / Radim Malinic.
    by Malinic, Radim, 1978-
    Published 2019
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  4. 4
    Global brand strategy : unlocking brand potential across countries, cultures & markets / Sicco Van Gelder.
    by Van Gelder, Sicco, 1964-
    Published 2003
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  5. 5
    Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller.
    by Keller, Kevin Lane, 1956-
    Published 2008
    Edition: 3rd ed.
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  6. 6
    Handbook on brand and experience management / edited by Bernd H. Schmitt and David L. Rogers.
    Published 2008
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  7. 7
    Building brands in Asia : from the inside out / Tim Andrews and Wilson Chew.
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  8. 8
    Brand management : research, theory and practice / Tilde Heding, Charlotte F. Knudtzen and Mogens Bjerre.
    by Heding, Tilde
    Published 2016
    Edition: Second edition.
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  9. 9
    Wally Olins : the brand handbook.
    by Olins, Wally
    Published 2008
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