Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller.

Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller. building, measuring, and managing brand equity /

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Bibliographic Details
Main Author: Keller, Kevin Lane, 1956-
Format: Book
Language:English
Published: Upper Saddle River, NJ : Pearson Education, Inc., 2008.
Edition:3rd ed.
Subjects:
Brand name products > Management.
Branding (Marketing)
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Pilkington Library - Pilkington Main Collection

Shelfmark: 658.827/KEL
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