Global brand strategy : unlocking brand potential across countries, cultures & markets / Sicco Van Gelder. unlocking brand potential across countries, cultures & markets /

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Bibliographic Details
Main Author: Van Gelder, Sicco, 1964-
Format: Book
Language:English
Published: London : Kogan Page, 2003.
Subjects:
Brand name products > Planning.
Branding (Marketing)
Brand name products > Management.
Export marketing
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London Library

Availability details from London Library
Shelfmark: 658.827/VAN
Copy number Shelving location Availability
Copy [0404656862] London Available

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