Handbook on brand and experience management / edited by Bernd H. Schmitt and David L. Rogers.
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| Other Authors: | , |
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| Format: | Book |
| Language: | English |
| Published: |
Cheltenham, UK ; Northampton, MA :
Edward Elgar,
c2008.
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| Subjects: | |
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Pilkington Library - Pilkington Main Collection
| Shelfmark: |
658.827/HAN |
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| Copy [0403777615] | Available |