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Showing 1 - 18 results of 18 for search 'KoganPage,' Refine Results
  1. 1
    Brand building on the Internet / Martin Lindstrom, Tim Frank Andersen.
    by Lindström, Martin
    Published 2000
    “...Kogan Page,...”
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  2. 2
    Branding : a practical guide to planning, organizing and strategy / Geoffrey Randall.
    by Randall, Geoffrey
    Published 1997
    “...Kogan Page,...”
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  3. 3
    Brand royalty : how the world's top 100 brands thrive & survive / Matt Haig.
    by Haig, Matt
    Published 2006
    “...Kogan Page,...”
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  4. 4
    Brand failures : the truth about the 100 biggest branding mistakes of all time / Matt Haig.
    by Haig, Matt
    Published 2003
    “...Kogan Page,...”
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  5. 5
    Creating passion brands : how to build emotional brand connection with customers / Helen Edwards, Derek Day.
    by Edwards, Helen, 1965-
    Published 2007
    “...Kogan Page,...”
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  6. 6
    Fashion brands : branding style from Armani to Zara / Mark Tungate.
    by Tungate, Mark, 1967-
    Published 2008
    Edition: 2nd ed.
    “...Kogan Page,...”
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  7. 7
    The new strategic brand management : creating and sustaining brand equity long term / Jean-Noël Kapferer.
    by Kapferer, Jean-Noël
    Published 2008
    Edition: 4th ed.
    “...Kogan Page,...”
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  8. 8
    Brand sense : how to build powerful brands through touch, taste, smell, sight & sound / Martin Lindstrom ; foreword by Philip Kotler.
    by Lindström, Martin, 1970-
    Published 2005
    “...Kogan Page,...”
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  9. 9
    Understanding brands : by 10 people who do / edited by Don Cowley.
    Published 1991
    “...Kogan Page,...”
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  10. 10
    The new strategic brand management : advanced insights and strategic thinking / Jean-Noel Kapferer.
    by Kapferer, Jean-Noel
    Published 2012
    Edition: 5th ed.
    “...Kogan Page,...”
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  11. 11
    Brand child : remarkable insights into the minds of today's global kids and their relationships with brands / Martin Lindstrom with Patricia B. Seybold.
    by Lindström, Martin
    Published 2004
    Edition: Rev. ed.
    “...Kogan Page,...”
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  12. 12
    The new strategic brand management : creating and sustaining brand equity long term.
    by Kapferer, Jean-Noël
    Published 2004
    Edition: 3rd ed.
    “...Kogan Page,...”
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  13. 13
    The Philosophy of branding : great philosophers think brands /.
    by Braun, Thom
    Published 2004
    “...Kogan Page,...”
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  14. 14
    The brand management checklist : proven tools and techniques for creating winning brands / Brad VanAuken.
    by VanAuken, Brad
    Published 2004
    “...Kogan Page,...”
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  15. 15
    Living the brand : how to transform every member of your organization into a brand champion.
    by Ind, Nicholas
    Published 2003
    Edition: 2nd ed.
    “...Kogan Page,...”
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  16. 16
    Beyond branding : how the new values of transparency and integrity are changing the world of brands / edited by Nicholas Ind.
    Published 2003
    “...Kogan Page,...”
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  17. 17
    Luxury world the past, present and future of luxury brands / Mark Tungate.
    by Tungate, Mark
    Published 2009
    “...Kogan Page,...”
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  18. 18
    Global brand strategy : unlocking brand potential across countries, cultures & markets / Sicco Van Gelder.
    by Van Gelder, Sicco, 1964-
    Published 2003
    “...Kogan Page,...”
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