The new strategic brand management : advanced insights and strategic thinking / Jean-Noel Kapferer. advanced insights and strategic thinking /
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| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
London :
Kogan Page,
2012.
|
| Edition: | 5th ed. |
| Subjects: | |
| Tags: | Add Tag |
London Library - London
| Shelfmark: |
658.827/KAP |
|---|---|
| Copy [0404865887] | Available |
| Copy [0404607241] | Available |