Brand sense : how to build powerful brands through touch, taste, smell, sight & sound / Martin Lindstrom ; foreword by Philip Kotler. how to build powerful brands through touch, taste, smell, sight & sound /

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Bibliographic Details
Main Author: Lindström, Martin, 1970-
Format: Book
Language:English
Published: London : Kogan Page, 2005.
Subjects:
Brand name products
Business names
Advertising > Brand name products
Advertising > Psychological aspects
Senses and sensation
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Pilkington Library

Availability details from Pilkington Library
Shelfmark: 658.827/LIN
Copy number Shelving location Availability
Copy [0403211530] Pilkington Main Collection Available

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