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  1. 1
    Marketing scales handbook : a compilation of multi-item measures Gordon C. Bruner II, Karen E. James, Paul J. Hensel.
    by Bruner, Gordon C., 1954-
    Published 2001
    “...American Marketing Association,...”
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  2. 2
    Journal of public policy & marketing.
    “...American Marketing Association....”
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  3. 3
    Managerial applications of multivariate analysis in marketing / James H. Myers and Gary M. Mullet.
    by Myers, James H.
    Published 2003
    “...American Marketing Association,...”
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  4. 4
    Journal of marketing.
    “...American Marketing Association....”
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  5. 5
    Journal of marketing research.
    “...American Marketing Association....”
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  6. 6
    1994 survey of marketing research : organization, functions, budget, compensation / edited by Thomas C. Kinnear, Ann R. Root.
    Published 1995
    “...American Marketing Association,...”
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  7. 7
    Marketing scales handbook : a compilation of multi-item measures / Gordon C. Bruner II, Paul J. Hensel.
    by Bruner, Gordon C., 1954-
    Published 1992
    “...American Marketing Association,...”
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  8. 8
    Marketing news
    “...American Marketing Association....”
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  9. 9
    Marketing research a quarterly business management publication of the American Marketing Association.
    “...American Marketing Association....”
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  10. 10
    Marketing management
    “...American Marketing Association....”
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  11. 11
    Journal of health care marketing
    “...American Marketing Association....”
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  12. 12
    Marketing health services
    “...American Marketing Association....”
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  13. 13
    Journal of marketing
    “...American Marketing Association....”
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  14. 14
    Designing a winning service strategy / edited by Mary Jo Bitner, Lawrence A. Crosby.
    Published 1989
    “...American Marketing Association,...”
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  15. 15
    Journal of marketing
    “...American Marketing Association,....”
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  16. 16
    Review of marketing edited by Thomas V. Bonoma and Gerald Zaltman.
    Published 1978
    “...American Marketing Association,...”
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  17. 17
    Segmentation and positioning for strategic marketing decisions / James H. Myers.
    by Myers, James H.
    Published 1996
    “...American Marketing Association,...”
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  18. 18
    Marketing scales handbook : a compilation of multi-item measures / Gordon C. Bruner II, Paul J. Hensel
    by Bruner, Gordon C., 1954-
    Published 1996
    “...American Marketing Association...”
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  19. 19
    Marketing masters.
    Published 1991
    “...American Marketing Association,...”
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  20. 20
    Journal of marketing research
    “...American Marketing Association....”
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