Marketing scales handbook : a compilation of multi-item measures / Gordon C. Bruner II, Paul J. Hensel.

Marketing scales handbook : a compilation of multi-item measures / Gordon C. Bruner II, Paul J. Hensel. a compilation of multi-item measures /

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Bibliographic Details
Main Author: Bruner, Gordon C., 1954-
Corporate Author: American Marketing Association
Other Authors: Hensel, Paul J.
Format: Book
Language:English
Published: Chicago, Ill., USA : American Marketing Association, c1992
Subjects:
Marketing research > Statistical methods > Handbooks, manuals, etc
Scaling (Social sciences) > Handbooks, manuals, etc
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Pilkington Library - Pilkington Main Collection

Shelfmark: 658.83/BRU
Copy [040291998X] Available
Copy [0401506037] Available

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