Marketing scales handbook : a compilation of multi-item measures Gordon C. Bruner II, Karen E. James, Paul J. Hensel. a compilation of multi-item measures Vol. 3 /
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Other Authors: | , |
Format: | Book |
Language: | English |
Published: |
Chicago, Ill. :
American Marketing Association,
2001.
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Pilkington Library - Pilkington Main Collection
Shelfmark: |
658.83/BRU |
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Copy [0402549848] | Available |