Marketing scales handbook : a compilation of multi-item measures Gordon C. Bruner II, Karen E. James, Paul J. Hensel. a compilation of multi-item measures Vol. 3 /

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Bibliographic Details
Main Author: Bruner, Gordon C., 1954-
Corporate Author: American Marketing Association
Other Authors: James, Karen E., Hensel, Paul J.
Format: Book
Language:English
Published: Chicago, Ill. : American Marketing Association, 2001.
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Pilkington Library - Pilkington Main Collection

Shelfmark: 658.83/BRU
Copy [0402549848] Available