Managerial applications of multivariate analysis in marketing / James H. Myers and Gary M. Mullet.

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Bibliographic Details
Main Author: Myers, James H.
Other Authors: Mullet, Gary M.
Format: Book
Language:English
Published: Chicago, Ill. : American Marketing Association, 2003.
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Pilkington Library - Pilkington Main Collection

Call Number: 658.8/MYE
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