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  1. 1
    The marketing of services / Donald W. Cowell.
    by Cowell, Donald W.
    Published 1984
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  2. 2
    Consumers and services / Mark Gabbott and Gillian Hogg.
    by Gabbott, Mark
    Published 1998
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  3. 3
    Advances in services innovations / Dieter Spath, Klaus-Peter Fahnrich (eds.).
    Published 2007
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  4. 4
    Service management and marketing : managing the service profit logic / Christian Grönroos.
    by Grönroos, Christian, 1947-
    Published 2015
    Edition: Fourth edition.
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  5. 5
    Making meaning : how successful businesses deliver meaningful customer experiences / Steve Diller, Nathan Shedroff, Darrel Rhea.
    by Diller, Stephen
    Published 2008
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  6. 6
    Principles of services marketing / Adrian Palmer.
    Edition: 6th ed.
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  7. 7
    Services marketing : integrating customer focus across the firm.
    Published 2012
    Edition: 2nd European ed. /
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  8. 8
    Services marketing : people, technology, strategy / Christopher Lovelock, Jochen Wirtz.
    by Lovelock, Christopher H.
    Published 2011
    Edition: 7th ed., Global ed.
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  9. 9
    Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler.
    by Zeithaml, Valarie A.
    Published 2013
    Edition: 6th ed.
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  10. 10
    Designing a winning service strategy / edited by Mary Jo Bitner, Lawrence A. Crosby.
    Published 1989
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  11. 11
    Services marketing management : a strategic perspective / Hans Kasper, Piet van Helsdingen, Mark Gabbott.
    by Kasper, Hans
    Published 2006
    Edition: 2nd ed.
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  12. 12
    Services marketing : text and cases / Steve Baron, Kim Harris, Toni Hilton.
    by Baron, Steve (J. Steve)
    Published 2009
    Edition: 3rd ed.
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  13. 13
    Interactive services marketing / Raymond P. Fisk, Stephen J. Grove, Joby John.
    by Fisk, Raymond P.
    Published 2008
    Edition: 3rd ed.
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  14. 14
    Handbook of service marketing research / edited by Roland T. Rust, Ming-Hui Huang.
    Published 2014
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  15. 15
    Principles of services marketing / Adrian Palmer.
    by Palmer, Adrian
    Published 2014
    Edition: Seventh edition.
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  16. 16
    Essentials of services marketing / Jochen Wirtz, Patricia Chew, Christopher Lovelock.
    Edition: 2nd edition.
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  17. 17
    The management and marketing of services / Peter Mudie and Angela Cottam.
    by Mudie, Peter
    Published 1993
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  18. 18
    Advances in services marketing and management.
    Serial
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  19. 19
    Contemporary services marketing management : a reader / edited by Mark Gabbott and Gillian Hogg.
    Published 1997
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  20. 20
    The professional services firm bible / John Baschab, Jon Piot.
    by Baschab, John, 1968-
    Published 2004
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