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  1. 1
    Journal of product and brand management
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  2. 2
    Marketing a new product : its planning, development, and control / (by) Robert D. Hisrich, Michael P. Peters.
    by Hisrich, Robert D.
    Published 1978
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  3. 3
    Product development : meeting the challenge of the design-marketing interface / edited by Margaret Bruce and Wim G. Biemans.
    Published 1995
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  4. 4
    An integrated approach to new food product development / edited by Howard R. Moskowitz, I. Sam Saguy, Tim Straus.
    Published 2009
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  5. 5
    The product manager's desk reference / Steven Haines.
    by Haines, Steven
    Published 2009
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  6. 6
    Innovation, product development and commercialization : case studies and key practices for market leadership / Dariush Rafinejad.
    by Rafinejad, Dariush 1943-
    Published 2007
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  7. 7
    User-driven product development : creating a user-involving culture / Kristina Risom Jespersen.
    by Jespersen, Kristina Risom
    Published 2008
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  8. 8
    Planning and control of new product marketing / D. Garbutt.
    by Garbutt, Douglas
    Published 1989
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  9. 9
    2008 Second International Workshop on Software Product Management (ISWPM '08)
    Published 2008
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  10. 10
    Proceedings of the First International Workshop on Software Product Management
    Published 2006
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  11. 11
    New food product development : from concept to marketplace / Gordon W. Fuller.
    by Fuller, Gordon W.
    Published 2011
    Edition: 3rd ed.
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  12. 12
    The design dimension : product strategy and the challenge of global marketing / Christopher Lorenz.
    by Lorenz, Christopher, 1946-
    Published 1986
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  13. 13
    Barriers to entry : a corporate-strategy perspective / George S. Yip.
    by Yip, George S.
    Published 1983
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  14. 14
    Creative product development : a marketing approach to new product innovation and revitalisation / (by) Bryan Andrews.
    by Andrews, Bryan
    Published 1975
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  15. 15
    Consumer product development / (by) Roderick White.
    by White, Roderick
    Published 1973
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  16. 16
    Managing innovation within networks / Wim G. Biemans.
    by Biemans, Wim G., 1960-
    Published 1992
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  17. 17
    Need assessment : a key to user-oriented product innovation / Knut Holt, Horst Geschka, Giovanni Peterlongo.
    by Holt, Knut
    Published 1984
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  18. 18
    Creating and marketing new products : viewpoints of leading authorities / collated and edited by Gordon Wills, Roy Hayhurst, David Midgley.
    by Wills, Gordon
    Published 1973
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  19. 19
    Market oriented product innovation : a key to survival in the third millennium / by Knut Holt.
    by Holt, Knut
    Published 2002
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  20. 20
    Integrated IT project management : a model-centric approach / Kenneth R. Bainey.
    by Bainey, Kenneth R.
    Published 2004
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