Marketing a new product : its planning, development, and control / (by) Robert D. Hisrich, Michael P. Peters. its planning, development, and control /
Saved in:
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
Menlo Park ; London (etc.) :
Benjamin/Cummings Publishing Co.,
1978
|
| Subjects: | |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Pilkington Library - Pilkington Main Collection
| Shelfmark: |
658.8/HIS |
|---|---|
| Copy [018116901] | Available |