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  1. 1
    Building brands directly : creating business value from customer relationships / Stewart Pearson.
    by Pearson, Stewart
    Published 1996
    “...Macmillan,...”
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  2. 2
    Brand power / edited by Paul Stobart.
    Published 1994
    “...Macmillan,...”
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  3. 3
    Branding : a key marketing tool / edited by John M. Murphy.
    Published 1987
    “...Macmillan,...”
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  4. 4
    New luxury management : creating and managing sustainable value across the organization / Emmanuelle Rigaud-Lacresse, Fabrizio Maria Pini, editors.
    Published 2017
    “...Palgrave Macmillan,...”
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  5. 5
    Sustainable luxury brands evidence from research and implications for managers / Cesare Amatulli ... [et al].
    by Amatulli, Cesare
    Published 2017
    “...Palgrave Macmillan,...”
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  6. 6
    Co-branding the science of alliance / Tom Blackett, Robert W. Boad.
    by Blackett, Tom
    Published 1999
    “...Palgrave Macmillan,...”
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  7. 7
    Advances in luxury brand management / Jean-Noël Kapferer, Joachim Kernstock, Tim Oliver Brexendorf, Shaun M. Powell, editors.
    Published 2017
    “...Palgrave Macmillan,...”
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  8. 8
    Luxury fashion branding : trends, tactics, techniques / Uche Okonkwo.
    by Okonkwo, Uche
    Published 2007
    “...Palgrave Macmillan,...”
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  9. 9
    Wonder woman : marketing secrets for the trillion dollar customer / Iain Ellwood with Sheila Shekar.
    by Ellwood, Iain
    Published 2008
    “...Palgrave Macmillan,...”
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  10. 10
    Brandsimple : how the best brands keep it simple and succeed / Allen P. Adamson ; [foreword by Sir Martin Sorrell].
    by Adamson, Allen P.
    Published 2007
    Edition: 1st Palgrave Macmillan pbk. ed.
    “...Palgrave Macmillan,...”
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  11. 11
    Branding : a key marketing tool / edited by John M. Murphy.
    Published 1992
    Edition: 2nd ed.
    “...Macmillan Academic and Professional,...”
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