Building brands directly : creating business value from customer relationships / Stewart Pearson.

Building brands directly : creating business value from customer relationships / Stewart Pearson. creating business value from customer relationships /

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Bibliographic Details
Main Author: Pearson, Stewart
Format: Book
Language:English
Published: London : Macmillan, 1996
Series:Macmillan business
Subjects:
Direct marketing
Advertising, Direct-mail
Customer relations
Brand name products > Marketing
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Pilkington Library - Pilkington Main Collection

Shelfmark: 658.827/PEA
Copy [0401427595] Available

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