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  1. 1
    Journal of product and brand management
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  2. 2
    The Conquest of cool : business culture, counterculture, and the rise of hip consumerism / Thomas Frank.
    by Frank, Thomas (Thomas C.)
    Published 1997
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  3. 3
    Images that work : creating successful messages in marketing and high stakes communication / John W. Oller, Jr., J. Roland Giardetti.
    by Oller, John W.
    Published 1999
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  4. 4
    The handbook of brand management / David Arnold ; researchers: Julie Gray and Miles Prescott.
    by Arnold, David
    Published 1992
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  5. 5
    Cosmetics, fashions, and the exploitation of women / [Contributions by] Joseph Hansen and Evelyn Reed ; [edited by Sonja Franeta] ; introduction by Mary-Alice Waters.
    Published 1986
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  6. 6
    Marketing/planning library and information services / by Darlene E. Weingand.
    by Weingand, Darlene E.
    Published 1999
    Edition: 2nd ed.
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  7. 7
    Promotion : analysis, creativity, and strategy / William P. Dommermuth.
    by Dommermuth, William Peter
    Published 1989
    Edition: 2nd ed.
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  8. 8
    Shoveling smoke : advertising and globalization in contemporary India / William Mazzarella.
    by Mazzarella, William
    Published 2003
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  9. 9
    Challenging the big brands : how new brands win market share with innovative design.
    by Evans, Judith
    Published 2003
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  10. 10
    Understanding brands : by 10 people who do / edited by Don Cowley.
    Published 1991
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  11. 11
    The daily you : how the new advertising industry is defining your identity and your worth / Joseph Turow.
    by Turow, Joseph
    Published 2013
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  12. 12
    Wörterbuch der Werbung und des Marketing = Dictionary of advertising and marketing : Deutsch-Englisch, Englisch-Deutsch / Clemens M. Gruber.
    by Gruber, Clemens M.
    Published 1977
    Edition: 3. Aufl.
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  13. 13
    Promotional strategy : managing the marketing communications.
    Edition: 8th ed.
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  14. 14
    European advertising strategies : the profiles and policies of multinational companies operating in Europe / Rein Rijkens ; with a foreword by Lord Cockfield.
    by Rijkens, Rein
    Published 1992
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  15. 15
    Brand power / edited by Paul Stobart.
    Published 1994
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  16. 16
    How to develop a successful advertising plan / James W. Taylor.
    by Taylor, James Walter, 1933-
    Published 1993
    Edition: 2nd ed.
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  17. 17
    Marketing madness : a survival guide for a consumer society / Michael F. Jacobson and Laurie Ann Mazur..
    by Jacobson, Michael F.
    Published 1995
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  18. 18
    Media
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  19. 19
    Marketing
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  20. 20
    Brandweek
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